Selected Project Summaries
Type of Client Methodology Specific Research Objectives Business Application
Provider of Government Websites and eGovernment Services Focus groups among:

  • Members of the general public
  • Business owners and executives
  • Gain insight into usage and expectations of government websites
  • Elicit feedback to various government websites
  • Aid in the re-design of a government web portal
Publisher Online bulletin board focus groups among elementary school teachers who subscribe to a specific magazine for the classroom, divided between those who:

  • Use the digital version
  • Don’t use the digital version
  • Gain feedback to the newly-launched digital version of the publication
  • Learn why these magazine users have not used the digital version
Help improve:

  • The product
  • How the benefits of the product are communicated to customers and prospects
Chinese-Language Internet Portal Focus groups and in-depth phone interviews with media decision makers employed at global:

  • Corporations
  • Advertising agencies
  • Gain insight into the media decision-making process with regard to global and ethnic advertising on the Internet
  • Explore reactions to print advertising
  • Aid in the development and refinement of the portal’s offline advertising campaign
Major Financial Institution Individual interviews, entailing:

  • Observation as individuals performed specific tasks on the financial institution’s website
  • Intermittent probing as needed
  • Follow-up questions after the tasks were completed
  • Uncover problems with the website in terms of:
    • Ease of navigation
    • Clarity of instructions and options
    • User friendliness
  • Provide input for making the website more user friendly
Privacy-Based Website Focus groups with consumers
  • Gain insight into consumers’ attitudes toward credit management and privacy issues
  • Explore reactions to proposed privacy and credit-management tools to be offered on the website
  • Help prioritize and optimize the proposed privacy and credit management tools
Web Portal Targeted to Children Assignment to visit the website and perform certain tasks (prior to the session)Observation of the children as they revisited the site, navigated it, and interacted with itIn-depth interviews with parents and children
  • Gain feedback to the site in terms of:
    • Ease of navigation
    • Content
  • Explore differences in interests, reactions, and abilities of children at different ages
  • Uncover problems and elicit suggestions for improvement
  • Provide guidance for optimization of the website/portal