Sensitive Topics
Selected Project Summaries
Type of Client Methodology Specific Research Objectives Business Application
Pharmaceutical Company In-depth interviews with diabetics
  • Gain insight into the reasons driving diabetics’ compliance or non-compliance with their medication protocols
  • Provide input into the development of communications to encourage diabetics to take their medication
Non-Profit Organization In-depth interviews with alcohol beverage consumers
  • Isolate and explore those factors that represent the greatest potential leverage for encouraging people to prevent drunk friends from driving
  • Elicit feedback to print and broadcast advertising
  • Help guide advertising development
Non-Profit Organization Focus Groups with sexually-active unmarried women ages:

  • 18-20
  • 25-29
  • Gain insight into how young, sexually active, American women think about and deal with the risk of STDs
  • Explore reactions to the idea of a microbicide — a substance that could prevent the transmission of STDs when applied vaginally
  • Investigate formulation preferences
  • Uncover potential barriers to usage and how they might be addressed
  • Help guide the development of such a product for the U.S. market
  • Provide some indication of how such a product might be introduced into the U.S. market
 Religious Institution  In-depth interviews with parents whose pre-teens and teenagers are (or were) members of the youth program
  •  Uncover the needs, concerns, and expectations of parents who are dissatisfied with the youth program
  • Help the institution make improvements to its youth program that will:
    • Meet the varied needs of its fellowship
    • Remain true to its goals
Non-Profit Organization In-Depth Interviews with Charitable Donors
  • Gain insight into decision criteria for charitable giving
  • Explore awareness of and attitudes toward the organization
  • Help guide the development of effective messages to encourage charitable giving