Industries/Product Categories

  • Alcohol Beverages
  • Business-to-Business
  • Education
  • Financial Services
  • Food
  • Healthcare/Pharmaceutical
  • Household Products
  • Internet/E-Commerce
  • Products for Children or Teens
  • Publishing and Direct Mail
  • Sensitive Topics
  • Travel and Entertainment
  • Miscellaneous

 

Issues

  • Advertising Development
  • Brand Image/Identity
  • Loyalty Programs
  • Naming
  • New Product Development
  • Packaging
  • Product Positioning
  • Website Optimization
Methodologies

  • In-person
    • Focus Groups and Mini-Groups
    • Triads
    • Friendship Pairs
    • In-Depth Interviews
    • In-Office Interviews
    • Ethnographies/In-Home Interviews
    • Shop-Alongs
  • On-Line
    • Webcam
    • Bulletin Board (asynchronous)
    • Chat
  •  Telephone

 

Populations

  • General Public
  • Children and Teens
  • Executives
  • Educators
  • High-Net-Worth Individuals
  • Healthcare Professionals
  • Senior Citizens
  • People with Disabilities (Hearing Impaired, Visually Impaired, Wheelchair-Bound)