Business-to-Business
Selected Project Summaries
Type of Client Methodology Specific Research Objectives Business Application
Chinese-Language Internet Portal Focus groups and in-depth phone interviews with media decision makers employed at global:

  • Corporations
  • Advertising agencies
  • Gain insight into the media decision-making process with regard to global and ethnic advertising on the Internet
  • Explore reactions to print advertising
  • Aid in the development and refinement of the portal’s offline advertising campaign
Insurance Claims Administration Company In-depth in-person interviews with:

  • Risk Managers
  • Insurance Brokers
  • Explore attitudes toward and usage of Third-Party Administrators
  • Gain insight into the decision-making structure and process
  • Uncover evolving needs
  • Explore perceptions of the company and its competitors
  • Help better define the company’s position
  • Provide direction for enhancing the company’s products and services
Property Insurance Company for Utilities In-depth in-person interviews with decision makers in utilities companies
  • Learn how utilities select their casualty insurance carriers
  • Uncover perceived advantages and disadvantages of bundling property and casualty insurance with one carrier
  • Explore perceptions of the insurance company’s:
    • Strengths and limitations as a property insurance company
    • Potential as a casualty insurance company
  • Inform the decision about whether to expand into the casualty insurance market