Credentials

About Michelle Blumenthal

As a Marketing Research Consultant with 20 years of experience,
I employ qualitative research techniques to:

• Understand customers' and prospects' motivations and behaviors
• Guide strategic marketing decisions

I personally design and conduct the research, analyze the findings, and distill relevant implications.

My client experience spans a range of industries, issues, and respondent populations.

I have alliances with qualitative research professionals in other countries to accommodate international research needs.

Blumenthal Qualitative Research is certified by the National Women Business Owners Corporation as a
woman-owned business.

I have conducted pro bono projects for:

• The March of Dimes
• The Education Excellence Partnership
• The Advertising Council (for advertising against drunk driving)
• Phoenix House
• The Population Council

I am a member of:

• The American Marketing Association
• The Qualitative Research Consultants Association
• International Association of Business Communicators

Education and Previous Employment

• I graduated summa cum laude from the University of Pennsylvania, with a B.A. in Consumer Psychology.
• I began my Marketing Research career at Young and Rubicam, and honed my skills at Mercer Management Consulting and Newman-Stein, Inc.