Business-to-Business
Selected Project Summaries |
Type of Client |
Methodology |
Specific Research Objectives |
Business Application |
Provider of
E-Learning Infrastructure |
In-depth phone interviews with Directors of Training and Education at Fortune 500 companies |
- Gain a better understanding of the e-learning marketplace
- Investigate reactions to alternative language used to describe the company and its position in the marketplace
|
- Provide marketing direction for the company
- Guide how the company communicates its position to its target audience
|
| Chinese-Language Internet Portal |
Focus groups and in-depth phone interviews with media decision makers employed at global:
- Corporations
- Advertising agencies
|
- Gain insight into the media decision-making process with regard to global and ethnic advertising on the Internet
- Explore reactions to print advertising
|
- Aid in the development and refinement of the portal's offline advertising campaign
|
| Insurance Claims Administration Company |
In-depth in-person interviews with:
- Risk Managers
- Insurance Brokers
|
- Explore attitudes toward and usage of Third-Party Administrators
-
Gain insight into the decision-making structure and process
-
Uncover evolving needs
-
Explore perceptions of the company and its competitors
|
- Help better define the company's position
- Provide direction for enhancing the company's products and services
|
| Property Insurance Company for Utilities |
In-depth in-person interviews with decision makers in utilities companies |
- Learn how utilities select their casualty insurance carriers
- Uncover perceived advantages and disadvantages of bundling property and casualty insurance with one carrier
- Explore perceptions of the insurance company's:
- Strengths and limitations as a property insurance company
- Potential as a casualty insurance company
|
-
Inform the decision about whether to expand into the casualty insurance market
|
| Financial Services Company |
Focus groups with decision makers from four segments:
- Check cashing stores
- Independent retailers
- Credit unions
- Banks
|
- Better understand each segment's needs with regard to money orders and official checks
- Learn about each segment's decision-making processes
- Gain insight into the company's image in the marketplace
|
- Help management identify opportunities for product and service development
|
