Blumenthal Qualitative Research

Education Selected Project Summaries
Type of Client	Methodology	Specific Research Objectives	Business Application
Publisher	Multi-phased research program, including: Focus groups and in-depth phone interviews with teachers In-person interviews with fifth graders In-depth phone interviews with teachers who had participated in a beta test	Explore reactions to a new educational magazine concept Gain feedback to prototypes of the magazine	Provide direction for refining the magazine's: Editorial content Layout and design
Government Agency	Focus groups with parents	Gain insight into: Perceptions of how America's schools are performing Where parents see schools falling short, and why Who they believe should be responsible for improving schools The role they see for different levels of government in education policy and reform Attitudes toward -- and understanding of -- the concept of standards in education	Help develop a strategy for making education a priority on the public agenda
Book Club	Focus groups with teachers	Better understand the role book clubs play for teachers Gain a better understanding of teachers' decision process with regard to school book clubs Explore perceptions of the book club	Provide guidance for improving the book club in terms of the: Titles offered Catalogs Reward programs
Provider of E-Learning Infrastructure	In-depth interviews with Directors of Training and Education at Fortune 500 companies	Gain a better understanding of the e-learning marketplace Investigate reactions to different language used to describe the company and its position in the marketplace	Provide marketing direction Guide how the company communicates its position to its target audience
Non-Profit Organization (involved in promoting public awareness and involvement on behalf of education reform)	Focus groups among people who had responded to advertising and received a fulfillment kit	Understand the mind-set of people who responded to the advertising Explore responses to the television and print advertising Probe reactions to the materials in the fulfillment kit	Help improve the materials in the fulfillment kit