Blumenthal Qualitative Research

Miscellaneous Selected Project Summaries
Type of Client	Methodology	Specific Research Objectives	Business Application
Real Estate Developer	Focus groups among current homeowners in a unique housing community	Gain insight into: The type of people who have chosen to live in such a community The decision-making process involved in choosing to live there How homeowners reconcile paying a premium for shared open space	Provide guidance for the design and marketing of a different type of housing community
Major Manufacturer of Children's Products	Quads with sales consultants for several direct marketing companies	Explore reactions to a new in-home selling concept Uncover potential challenges, and gain input into how they might be addressed	Vet the proposition among people already committed to this kind of business model
A New In-Home Sales Channel for a Major Manufacturer of Children's Products	Focus groups with: The company's sales consultants Women who had attended one of this company's in-home sales parties Prospects	Gain insight into expected benefits of: Attending the party The products Garner feedback to 25 new product platforms	Help hone the positioning of the new in-home sales channel Aid in the development of future products
Chain of Full-Service Car Wash Facilities	Focus groups with: Frequent customers Infrequent customers	Gain insight into car-washing attitudes and behaviors Help begin to define target segments Provide input into quantitative questionnaire development Explore reactions to several loyalty program ideas	Aid in the development of new marketing and communications efforts
Television Cable Company	Focus groups among subscribers to analog cable	Investigate analog subscribers' awareness of digital cable's features and benefits Explore reactions to specific features of digital cable Gain insight into the barriers keeping analog subscribers from upgrading to digital cable Probe reactions to a promotional print ad	Aid in future marketing efforts
Textile Manufacturer	Focus groups among prospects	Gain insight into the blanket purchase decision process Explore consumers' perceptions of a specific type of blanket Gauge awareness of and reactions to existing and proposed blanket brands Gain feedback to alternative packaging options	Help guide marketing decisions for the introduction of a new brand of a specific type of blanket
Health Club	Focus groups with different segments of the target audience	Provide insight into the attitudes and behaviors of the target audience Elicit feedback to proposed enhancements to the facilities Uncover the critical issues that need to be measured in quantitative research	Aid in the decision whether the health club should invest in significantly expanding its facilities and programs
Religious Institution	In-depth interviews with parents whose pre-teens and teenagers are (or were) members of the youth program	Uncover the needs, concerns, and expectations of parents who are dissatisfied with the youth program	Help the institution make improvements to its youth program that will: Meet the varied needs of its fellowship Remain true to its goals