Blumenthal Qualitative Research

Sensitive Topics Selected Project Summaries
Type of Client	Methodology	Specific Research Objectives	Business Application
Pharmaceutical Company	In-depth interviews with diabetics	Gain insight into the reasons driving diabetics' compliance or non-compliance with their medication protocols	Provide input into the development of communications to encourage diabetics to take their medication
Non-Profit Organization	In-depth interviews with alcohol beverage consumers	Isolate and explore those factors that represent the greatest potential leverage for encouraging people to prevent drunk friends from driving Elicit feedback to print and broadcast advertising	Help guide advertising development
Non-Profit Organization	Focus Groups with unmarried women ages: 18-20 25-29	Gain insight into how young, sexually active, American women think about and deal with the risk of STDs Explore reactions to the idea of a microbicide -- a substance that could prevent the transmission of STDs when applied vaginally Investigate formulation preferences Uncover potential barriers to usage and how they might be addressed	Help guide the development of such a product for the U.S. market Provide some indication of how such a product might be introduced into the U.S. market
Non-Profit Organization	In-Depth Interviews with Charitable Donors	Gain insight into decision criteria for charitable giving Explore awareness of and attitudes toward the organization	Help guide the development of effective messages to encourage charitable giving